WebNet's Internet Marketing Strategy
Firstly we must consider your site's relevance, SEO
applications will consider how search algorithms work and what people actually
search for.
SEO can also refer to "search engine optimisers", Search engine optimisation
may offer SEO as a stand-alone service or as a part of a broader marketing
campaign.
SEO efforts will include a site's coding, presentation, and architecture. Issues
that prevent search engine indexing will also have to be considered.
Business have started to recognize the value of highly ranked Websites, but
entry into page 1 or your search phrase is more difficult than the past.
Avoid SEO's that refer to "free-for-all" links, link popularity schemes, or
submitting your site to thousands of search engines and Re-submitting to Google
regularly.
Instant link popularity may sound tempting, but companies promising thousands of
links to your website overnight will not do you any good, the pages full of
links and simple descriptions.
Perform a Google search for "link popularity" and you'll see paid advertising,
Google may well penalise you in the long run.
The majority of web traffic is driven by the major commercial search engines -
Yahoo!, MSN, Google & Ask Jeeves (although AOL gets nearly 10% of searches,
their engine is powered by Google's results).
We optimise your site for Search Engines and Customers by using the following:
Splitting your key words between pages in themes. Using
keywords properly, competitive analysis and site goals will help create a busy web
site, and help turn visitors from search engines into customers. |
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The definition of SEO is:
Search engine optimisation (SEO) is the process of
improving traffic to a web site from search engines via "natural" ("organic" or
"algorithmic") search results for targeted phrases.
Search Engine Optimisation
Gloucestershire Search Engine Marketing
Global HQ and WebNet GB SEO
We are
SEO specialists with a proven record of SEO techniques
backed up by testimonials, using a variety of SEO techniques and
business strategy, to add power to your marketing.
Our speciality is in
Search Engine Marketing, or Search Engine
Optimisation (SEO). To achieve high gains, we use both on and off the page
optimisation to improve your ranking in the search engines. Because we
believe that it is better value for your website promotions, we put you high up
in the organic search engine indexing as opposed to pay
per click (PPC).
Search Engine Marketing - an overview
- Are you on Google, but no-one is visiting your site? If so, you
probably have the wrong keywords. Just because you are high up
for a search term, doesn't mean that anyone is searching for it.
- Look at your product or service from the customers point of view,
not the supplier. Different people look for different words.
- Word Tracker calls the popularity and competition ratio the "KEI" or
Keyword Effectiveness Index.
- Niche keywords which are more specific produce a nice flow of traffic if you use those
with good popularity.
- Niche keywords yield more sales per visitor as they are
'targeted phrases'.
- Google Links. When performing link exchanges, keywords are also
important for link anchor text. One of the things the Google
crawlers look at is the text not Java script.
Designing or re-writing a web-site with the Search Engine
as well as the end user of the website in mind will improve your return on Investment
many-fold. This is particularly so when local targeting is required or targeting
in various locations such as different counties. |
