Solutions Showcase
In this example we use aged domain or Webnet Marketing Page
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- Everything but ......
Case Study 1
StartING A CAMPAIGN CAN BE OVERWHELMING -
WHAT KIND OF CAMPAIGN SHOULD I RUN
INTRODUCTION
One of the biggest factors in your decision needs to be how much time
or money you have to create content each month.
In this case study we have covered as much as we can by creating the
following content:
- 3 Articles
- 3 Marketing Pages
- 1 Press Release1 Video
- word press as a sub directory or stand alone - (Consider automated content for branding and traffic)
- Consider :-
- Xander Blog
- Gather - Blog
- My Link Vault
- Tumblr
- Word Journal
- An Edu Link
STRATEGY
This strategy focused heavily on producing six good quality
articles. A basic press release and simple video
We decided to add six custom forum profile sites to try and also pick
up an .edu backlink
The keywords for this campaign are low-medium competition.
SEO On Page competition and Navigation - can the site be read.
- After one month we successfully create the
following estimated backlinks:
.Edu Forum Backlinks 1
Forum Profile Backlinks 1403
Web 2.0 Profile Backlinks 412
Article Directory Submissions 21
Social Network Submissions - Press Release Submissions 4
Video Submissions 3
Social Bookmarks 419
RSS Feed Submissions 308
Should do the trick for an aged domain or WebNet Marketing Site
Above this difficulty level we have to introduce Link Wheels into the link wheel !
Creating a link wheel is a very effective SEO strategy which leverages the power of highly ranked Web 2.0 sites to build targeted back links to your sites. This works because certain Web 2.0 properties like Hubpages, Squidoo, WordPress, and others allow you to publish your own content on these sites AND allow you to add your own back links to this content as well. Google loves these sites and often times your posted content can rank very well on their own.
Here is the classic Link Wheel diagram: I also add Marketing Pages Sites
In this Link wheel scenario, every Web 2.0 property links to your main site in the middle, as well as to one other Web 2.0 site in the wheel to form a closed loop. This way, link juice is passed to both your main site and each web 2.0 property enhancing the power of each. I’m personally not too fond of this link wheel configuration because I think it leaves an obvious footprint.
Instead, I like to introduce some randomness to my link wheels like this:
This makes the footprint a little more non-obvious, while still being quite effective. The more properties you can add to your link wheel, the more creative you can be with your linking structure.
What About Content?
To get the most power from this link wheel technique, you want to post articles on these web 2.0 sites that relate to your main site. It’s pretty time consuming to write unique articles to post on all these sites, so usually what I do is post spun articles.
Enhancing Your Link Wheels
Most Web 2.0 properties also include their own RSS feeds. This will help get your content on the Web 2.0 properties indexed faster, and improve their linking power as well. Another thing to try is to incorporate article directories to your link wheel as well. Finally, take advantage of social bookmarking sites to bookmark your Web 2.0 properties.
Promoting the link wheel
I create link wheels to promote the link wheel
